When we bought our home in Brookfield, Wisconsin, we started working with contractors on some updates. What we found was surprising — not the quality of the work, but the way the business side of things was being managed.
Contractors were writing job notes in their phone's notes app. Quotes were showing up with no line-item detail behind them. Some were still using paper. Others were juggling multiple Excel spreadsheets that only they understood. Scheduling was done through a group text chain.
For industries doing tens of thousands of dollars per job, the back-end tools hadn't kept up.
With a background in finance and Nicole's experience in tech and sales, we started researching where the problem was most acute. The roofing industry kept coming up. Around 100,000 roofing companies operate across the United States. The average job runs $8,000 to $25,000. And the majority of those businesses are still running on tools that weren't designed for them — or no tools at all.
Existing software was either too expensive, too complicated, or built for massive commercial operations with an IT department. The solo operator and small crew running 20 to 50 jobs a year had nothing built specifically for them. That's who we built Slatiq for.
We're not a large corporation with a support team reading from a script. When you email support@slatiq.app, you're talking to us. When we ship a new feature, it's because a real contractor asked for it. When something breaks, we fix it — fast.
Nicole brings the technical background that makes the product run smoothly. Jordan brings the financial and business lens that keeps the focus on what actually moves the needle for a roofing business. Together we built something we're genuinely proud of.
Slatiq exists to help roofing contractors run better businesses, win more jobs, and spend less time buried in paperwork. That mission doesn't change.
